Negotiation is a day-to-day and natural situation. But because your professional performance relies heavily on your capacity to negotiate in a convenient way, you better investigate the art of negotiation! In a negotiation, your customer will be impacted by what you are, what you say, what he/she understands from what you say, by the way you will say it and by his/her state of mind when you speak. Distance and empathy are the basis for a good negotiation.

Negotiation is only one stage in the sales process. It depends on the preceding stages and shall be considered with reference to the overall sales process.

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