Promoting customer orientation in my company – LU 21
(orientation)

In order to improve sales and profits, companies should enforce customer orientation. This leads to the virtuous circle customer satisfaction-loyalty-profit.


In this context, the knowledge of the best leverage for increasing customer satisfaction is a starting point which leads to the improvement of the ROI of sales efforts and optimize the sales process. Particularly it allows for the diffusion of a customer orientation culture within the supplier’s organisation.