Understanding the information system – LU 17
(Information_Sys)

Information systems in general and Marketing Information systems have been dramatically evolving during the last years.To be efficient, a salesman must have a general understanding of what is a “state of the art” information system and understand modern view of integration.

He must be ready to take part in the future evolution as an end-user.

He must also be able to understand the potential connection between the information system of his company and the one of his customers.