Dealing with cultural differences in an international selling environment – LU 31
(Cultures)

In order to operate successfully in the global marketplace, in areas as varied as management in multicultural corporations, negotiation with foreign business partners, marketing policies in foreign markets and business communication, objective analysis and appropriate attribution of work-related attitudes and behaviours are decisive. Hence, the course is destined to provide participants with analytical patterns to tackle professional situations in a growingly international business environment.